These days, everybody has a video production studio in their pocket. But having a camera, microphone, and an app on a smart phone isn’t enough.
If you want to get a return on your marketing investment, you need to combine expert video production with a well-thought out marketing strategy.
That’s where Capstone Video Marketing stands tall. Our team of experienced marketers, copywriters, and video and audio production specialists bring all the crucial skills together to ensure your videos perform and bring you more qualified customers.
A slick video or commercial without a strategy behind it won’t deliver the ROI you’re looking for.
Capstone’s proven 5-step creative and production strategy process gives you the confidence that your investment will pay off. You’ll attract more engaged and excited customers who want to do business with you.
Read below to learn about our easy video creation process.
Our team of marketing, advertising, and digital strategists will work with you to understand your goals and help uncover hidden opportunities. We’ll then assemble a marketing strategy designed to achieve those goals.
Now that the strategy has been created, our copywriters will craft a script using one of our proven video storytelling frameworks. These copywriting structures ensure viewers become engaged, motivated, and persuaded to take action.
Our pre-production process ensures all the bases are covered, whether we’re shooting at our Raleigh video studio or at your location. Prior to editing, we’ll have all the resources lined up so when it’s time to produce, everything runs smoothly and your video is delivered on time.
Our business video production experts have the skill, experience, and technology to produce your videos with fantastic quality and complete them very quickly. After you receive the first draft of your video, you’ll also receive two rounds of revisions so that it’s exactly the way you want it.
A great business video won’t give you great results if you don’t get it in front of the right people. Our video promotion experts will show you how and where to use your video so it’s seen by the most people at just the right time.
"Just wanted to tell you, Drew is doing an amazing job. Mr. Hendrick is keeping us busy, and hence I am keeping Drew busy. He is handling it all with grace and knocking it out, and I am grateful to have him on our team." - Brian Johnson, Managing Director of Advertising and Brand Development, Hendrick Automotive Group
“I think the spots look great and the client does too! Thanks for all your team did to bring Colony Tire back to life on TV.” - Jatana Clevenger, Martin Communications
“We got an "Oh, I love it!" from the client. Nice work on this project, thank you again.” - Sally Schill, Octane Marketing
“This is the best one yet. Client really loves it! Thanks for all you do.” - Jennifer Kingman, Viamark Advertising
“Just wanted to say a HUGE thank you to all of you for your hard work and hustle getting all of the branding campaigns together last week. I saw the spot on air this morning and it looked great!” - Maria Rebula, Marketing Advertising Director, Hendrick Automotive Group
The video production company you choose should start with a strategy to bring you a return on your investment. Without a strategy, you could spend a lot of time and money but have nothing to show for it--except some embarrassment.
But Capstone Video Marketing starts with a strategy designed to bring you more customers. Then we create the video.
It’s a process that increases your chances for success and makes you look like a marketing genius.