The Power of Video

The 5 Ways Video Will
Supercharge Your Marketing

Video marketing is the most powerful and effective way
to attract new customers and grow your business.

You have an awesome business that can benefit a lot of people.  You’re full of passion. You have great offers that save folks time and money.  

If you only tell your story through text on a page, you’re leaving a lot of opportunity on the table.

But when you use video, you’ll be pouring fuel on the fire.  Your passion will be burning on full display and people will truly catch the vision of how your product or service can help them.

There are 5 huge benefits to video marketing, and you need them all to achieve your business goals. 


video gets attention

Video Benefit #1:  Attention.

There’s more marketing noise out there than ever before, and people have conditioned their brains to only let in what’s most interesting and relevant.

Your top marketing priority should always be gaining your customers’ attention, but these days that’s a monumental task.  You need a secret weapon.   

Video is the form of communication your customers will pay attention to:  

  • People are 4x more likely to watch a video than read text (Animoto)
  • 59% of executives would rather watch a video than read text (Wordstream)
  • People spend 2.6x more time on web pages with video than without (Wistia) 
  • Adding video thumbnails to your e-mails can increase click rates by 300% (HubSpot)
  • Place a video on your landing page and conversion rates can increase by 80% (HubSpot)

Don’t let your marketing fade into the jumbled background of chaos and clutter.  Use video to get your message seen and heard front and center.

video marketing conveys emotion

Video Benefit #2:  Emotion.

People make buying decisions based on emotion, then justify them with logic.  

Video is the best tool to drum up tons of emotion.  When you combine visuals and sound, you’re creating the feelings humans crave most:  the need to be comforted, connected, inspired, and excited. The need to feel good, secure, confident, and knowledgeable. 

Video is the only marketing medium where you can connect with other people because of their facial expressions, body language, and voice.  Video marketing is the best way to truly get a sense of another person’s passion, excitement, and character.  

Video conveys so much more than words on a page ever could.

So if you want customers to choose you, crank up the emotion using video.  You’ll make a connection with them that makes you irresistible.

video creates a connection with people and brings you more customers

Video Benefit #3:  Connection.

Your customers want to feel like you understand them, like you’ve been in their shoes.  Before they can part with their hard-earned money, they need to feel a connection with you.

Video conveys empathy like no other form of marketing can.  

When you tell your story in video, you become “real.”  Video is the quickest way to tear down walls and create a bond between you and your customer.  

Use video to connect with the hearts and minds of your prospects.  And their pocketbooks won’t be far behind.

video allows you to explain your company better than text

Video Benefit #4:  Explanation

Video gives you the ability to clearly explain your marketing message--even if it’s complex.

Plus, it’s easier on your customer, because to them watching a video is more fun than reading long blocks of text.

65% of people are visual learners, and 30% are auditory learners.  Video has you covered with both sight and sound, giving your audience exactly what they need to understand and remember your marketing content.

Video has now become the preferred method of learning across all generations.  Think of how many times you’ve visited YouTube to learn how to do or fix something.

And to top it off, a study conducted in 1971 found that people learn and retain information at faster rates when it’s delivered visually and verbally at the same time.  Another score for video.

And your company needs to explain and educate using video too.

video motivates people to act

Video Benefit #5:  Motivation

Video generates excitement and motivates your customers to take action.  Text alone simply can’t do that.  

Video allows you to bring energy and feeling to get your customers to really engage.  You can paint a vivid picture of how their lives will improve if they do business with you.  And, you can show them how they’ll be missing out if they don’t buy from you.

What action do you want your customers to take?  Video marketing’s combination of motion and sound is the best tool to give them the motivation to do it now.

5 ways video supercharges your marketing

Video will supercharge your marketing.

Attention, emotion, connection, explanation, and motivation.  These are the five crucial components your marketing must have.

Video is the only form of marketing that can deliver ALL of it. 

Want to learn more about how video can amp up your marketing plan?  Schedule a call right now for a no-obligation video strategy session. 

or call us:  (800) 951-4005