We’re still believers in television advertising. It remains one of the strongest ways to build your brand at scale. It can raise top of mind awareness so you’re a household name long before a customer is even in the market.
For many companies though, TV advertising doesn’t fit in the budget anymore or it’s just not the right venue.
But what if you still want to harness the power of video as an advertising method? That’s where Online Video Advertising--or Video Pre-roll as it’s also known--comes in.
There are 3 very compelling reasons to consider adding Online Video to your marketing plan.
Traditional advertising allows you to reach a lot of people, but in many cases you’re advertising to people who aren’t interested in what you’re selling.
With data from leading providers like Oracle, TransUnion, and many others, we’re able to target in-market shoppers who are looking for what you’re selling. You can put this data to work by targeting every person who visits your website, as well as the most qualified customers based on ownership, shopping, and credit card data.
We place your video ads in front of the most relevant shoppers at just the right time, in the right context, with the right message.
This reduces waste and maximizes every dollar you spend.
“Half the money I spend on advertising is wasted. The trouble is I don’t know which half.”
John Wanamaker uttered those words 100 years ago, and no doubt you’ve thought or said something similar. But with video pre-roll advertising, the days of wondering if your ads worked are over.
We’re now able to show you which video ads were the most effective. We can show you which creative messages your customers are most likely to respond to in the future. From there you’ll build momentum and a library of intelligent video assets that will pay off for a long time.
And here’s where it gets really good. We can measure the people who saw your ad but didn’t click on it, yet still visited your website some time later.
Now that’s some powerful attribution. And advertising intelligence.
Your budgets are squeezed, so you’re looking for something to deliver better results for less investment. It seems like that would be impossible, but it’s not.
With a CPM that’s a fraction of television and cable, Capstone’s Online Video Advertising program is able to deliver a higher frequency at a significantly lower cost.
And don’t forget: the shoppers we’re targeting are in-market and highly qualified. When you eliminate the waste, you’re getting so much more for a whole lot less.
Click here to see some examples of our video pre-roll ads.
We place a very targeted
media buy based on
the latest shopper data.
We work with you to
create online video ads
that customers engage with.
We show you the results
then refine and perfect
based on customer response.
Online Video Advertising is the newest and most efficient way to drive traffic using the power of video.
If you love the idea of video advertising, but don’t want to spend too much or feel like you’re shooting in the dark, then contact us to discover more about the precision of Online Video Advertising. You’ll attract more qualified, in-market shoppers with a much smaller budget.